Hasselblad was developed in the early 40s during WWII in Sweden for use by their military, by the 50s they were produced for civilian use. They utilize the V-System that allows for interchangeable bodies lenses etc. They produce 6x6 cm negatives and in recent years with breakthroughs in digital technologies they can be made into digital cameras (at the cost of a kidney on most black markets). The cameras themselves cost about $3500 where as the digital versions range from $14,000 to upwards of 40k!! I was lucky to use a Hasselblad that belongs to my internship sponsor Carina Romano of Love Me Do Photography during the shoot seen belong.
On the other hand there is the Holga a medium format 120 toy camera made in China in the 80s known for its cheap plastic body that often causes light leaks, vignetting, and distortions. It has gained a cult following of sorts in recent years but began as a mass-marketed inexpensive camera for China's working class, but the 35mm format quickly replaced it in popularity. Holgas are extremely easy to use with only 2 aperture settings either Sunny or Cloudy and about 4 options for focus, but the resulting image is hard to predict. Other cameras have been developed by the company including ones with flash, twin lenses reflex and wide angle. They are available in an assortment of snappy colors and only cost about $40. I love mine!
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